Press Release Success

A brief account of the genesis and development of a Lynn News article advertising James and Sons’ upcoming auctions.

INTRODUCTION

This post tells the story of the development of an article that appeared in today’s Lynn News about James and Sons upcoming Militaria auctions.

EMAIL AND PRESS RELEASE

I created a document for emailing out to potential militaria buyers, using lot 11 as the main image (at that time I envisaged that lot being on the front cover), but also including an image of lot 50, which I realised was an interesting item. On the advice of my employer I used the exact same document as a press release, though for this purpose I attached the original word document, a jpg thereof and full image galleries of both featured lots. Thus those receiving the press release saw all of the following:

AUCTION REMINDER MILITARIAMilitaria Email1111-i11-h11-g11-f11-e11-d11-c11-b11-a5050-a50-b50-c50-d

Not long after I had sent this press release came a response from Julie Graham of the Lynn News, whose eye had been taken by the Agincourt bas-relief. She requested some additional information which I supplied and indicated that an article in the business section of the issue for Friday July 20 would be forthcoming. For obvious reasons the Agincourt piece also became the front cover item on the printed catalogue. The article duly appeared as promised this morning:

Agincourt Article

You can find out more about James and Sons from the company website, and online catalogues for our upcoming auctions can be accessed from there, or on the following links below:

Author: Thomas

I am branch secretary of NAS West Norfolk and #actuallyautistic (diagnosed 10 years ago at the comparatively advanced age of 31). I am a keen photographer, so that most of my own posts contain photos. I am a keen cricket fan and often write about that subject. I also focus a lot on politics and on nature.

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