Press Release Success

A brief account of the genesis and development of a Lynn News article advertising James and Sons’ upcoming auctions.

INTRODUCTION

This post tells the story of the development of an article that appeared in today’s Lynn News about James and Sons upcoming Militaria auctions.

EMAIL AND PRESS RELEASE

I created a document for emailing out to potential militaria buyers, using lot 11 as the main image (at that time I envisaged that lot being on the front cover), but also including an image of lot 50, which I realised was an interesting item. On the advice of my employer I used the exact same document as a press release, though for this purpose I attached the original word document, a jpg thereof and full image galleries of both featured lots. Thus those receiving the press release saw all of the following:

AUCTION REMINDER MILITARIAMilitaria Email1111-i11-h11-g11-f11-e11-d11-c11-b11-a5050-a50-b50-c50-d

Not long after I had sent this press release came a response from Julie Graham of the Lynn News, whose eye had been taken by the Agincourt bas-relief. She requested some additional information which I supplied and indicated that an article in the business section of the issue for Friday July 20 would be forthcoming. For obvious reasons the Agincourt piece also became the front cover item on the printed catalogue. The article duly appeared as promised this morning:

Agincourt Article

You can find out more about James and Sons from the company website, and online catalogues for our upcoming auctions can be accessed from there, or on the following links below:

Photographs and Press Releases

An account of some work I have done with some very rare and valuable medals.

INTRODUCTION

Although work has barely started as yet on the James and Sons January auction, there has been one huge development, in the form of some very high value medals. 

ABOUT THE MEDALS

There are two groups of medals in this story, a very rare group awarded to Chief Gunner A E Seymour for the Battle of Jutland, which include a Russian Order of St Anne Gold Medal awarded to foreigners (exceedingly rare) and a group of World War Two medals awarded to his son. 

MY WORK ON THE MEDALS

On the 12th of December I was asked to photograph the medals, making sure that we had top quality pictures available for use in advertising and promotional materials. These are the pictures that I took, starting with the Jutland group:

Jutland 1 - reduced
The first seven shots you will see are of the front side of the Jutland group

Jutland 2 - reducedJutland 3 - reducedJutland 4 -reducedJutland 5Jutland 6Jutland 7

Jutland back
The next three shots are of the back of the Jutland group

Jutland back 2Jutland back 3

russian medal - close up
The exceedingly rare Russian medal.
naming
The naming on the back of the bronze medal.
group
The World War Two set
medals front
The front of the WWII medals
medals back
The back of the WWII medals

Until yesterday, barring a print out of some of the better pictures that I had produced for my employer’s use that was all that had been done…

PRESS RELEASES AND BULK EMAILS

As well as the document that I used as the email/ press release I had to create two mailing lists. One, a list of everyone who had bought medals from James and Sons in the past and had an email address was easily extracted from the client database (designed, created and maintained by me). The second, a combination of contact details for military publications and for everyone who advertises in the Medal Yearbook had to be assembled manually. In addition to these I had of course the regular press to contact, but those details are already available at a click in my work email account. 

The bulk email recipients merely got the document itself, plus the images actually used in it as attachments. Those who were being sent this as a press release got the full image gallery. At the end I also had send a jpeg of the press release to The Armourer, as we had missed the copy date for the printed magazine, but they were going to display it on their website.

PRSM
The Press Release/ Email in jpeg form.

RARE JUTLAND MEDAL GROUP TO FEATURE AT JAMES AND SONS JANUARY AUCTION – a link to the original word document.

Spotlight on Work

Press releases, photographs and auctions.

INTRODUCTION

Welcome to this little post about my work at James and Sons. There are two main parts to this post – one features an event from the last of the September auctions, while the second deals with the upcoming October auctions.

ON THE POWER OF INTERNET BIDDING

On Thursday I put out a press release with the title “The Power of Internet Bidding”, which focussed on lot 1301 from our previous auction. On Friday someone from Archant (the media company who publish The Eastern Daily Press among others) asked a number of follow-up questions, so I expect a short piece to appear in the EDP before too long. Here is a screenshot of my original press release, along with the image used therein and a link to the document:

PIBTHE POWER OF INTERNET BIDDING1301-s

THE OCTOBER AUCTIONS

All three Octobe auctions will take place at our shop, 5 Norwich Street, Fakenham, NR21 9AF – on the 23rd, 24th and 25th. 

SALE 2138

This sale, on Monday October 25th, kicks of with 250 military postcards before moving on to ephemera, cigarette and trade cards and such like. The imaging for this sale is nearly complete.

235
Lot 235…
235-a
…with a good stamp and postmark on the back.
249
Lot 249
249-a
With a hand stamped mark on the back.

250482483484485486

SALE 2139

This one has very vfew images thus far. This will be the stamps and postal history day.

651652653654655675676677678679

SALE 2140

The imaging for this sale is reasonably well advanced…

12011201-a1201-b1203

1205
Lot 1205 (three images)

1205-a1205-b

1252
Lot 1252
1252-a
The mounted badge
1252-b
both faces of the other badge

1252-c1252-d14071407-a1407-b14091431

Preparing for James and Sons’ July Auction

An account of the PR work I have done for James and Sons upcoming auction.

INTRODUCTION

In amongst polishing off the last of the imaging (I only actually got some lots needing imaging this morning!) for next week’s auction (Monday, Tuesday, Wednesday, all three days at our shop), resolving queries and such like I have also put out a number of ‘Auction Alert’ emails and a couple of press releases (I did a general one on Tuesday, and then my boss wanted something specifically about some Norfolk postcards today, hence two). I am going to produce screenshots of all the emails and press releases, accompanied by links to original documents, and all images therein. 

THE PRESS RELEASES

On Tuesday I put out a general press release to local and regional media as follows:

Press Release

THREE DAY FAKENHAM AUCTION FEATURES MANY EXCELLENT ITEMS

4857465645635621094108145211071171

Then today I was required to come about with something about the Norfolk postcards:

NPPRNORFOLK POSTCARDS A FEATURE OF JAMES AND SONS UPCOMING THREE DAY AUCTIONpri1055-a1035-a10311053103510281037-d1034

THE EMAIL ALERTS

Given the item that was on the front cover of the printed catalogue, my first email alert went out to buyers of banknotes:

BanknotesCONFEDERATE BANKNOTES TO GO UNDER THE HAMMER AT FAKENHAM AUCTION108

Then I sent one out to buyers of cigarette and trade cards:

CCCIGARETTE AND TRADE CARDS A FEATURE OF OUR UPCOMING AUCTIONCig Card image

I also sent out a specific email to postcard buyers, but do not have that document at my disposal, so next comes the one I sent to stamp buyers:

StampsSTAMPS A MAJOR FEATURE OF JAMES JULY AUCTIONStamps montage

Finally, today I sent out an email alert to buyers of railwayana:

RailwayanaRAILWAYANA A FEATURE OF JAMES UPCOMING AUCTION1451

I finish this post with the full gallery for lot 1452, which featured in the composite image in the first press release:

14521452-a1452-b1452-c1452-d1452-e1452-f

 

Press Releases

Details of four significant press releases that I have put out recently.

INTRODUCTION

This post covers one particular qaspect of my work at James and Sons. Everything yousee has gone out between Thursday of last week and this morning.

PRESS RELEASES

I am sharing four of these with you:

MILITARY BADGE AUCTION ALERT

This one is about our upcoming auctions on Wednesday and Thursday, the first of which contains a few military badges, including both of those used in the image, and the second of which, taking place at our own premises, is a pure badge auction. I will provide the images, a jpg of the full document and a link to the original word document:

102103MILITARY BADGE AUCTION ALERTAAPR

THE GREAT CENTENARY CHARITY AUCTION

For various reasons instead of a dedicated auction devoted entirely to fund-raising we are incorporating the Great Centenary Charity Auction within our own programme, with lots in June and November being sold for fund-raising purposes. I have put out two press releases thus far about this:

WHERE MILITARIA AND SCOUTING COMBINE

The first press release focuses on a collection of medals and paperwork relating to Jack Cornwell, who at the battle of Jutland became the youngest person ever to win the VC. He was also a boy scout, giving an extra connection. I have a jpg of the press release, the press release itself and all the images I took of the various items:

Cornwell PRIJCKings Medal ReverseKings MedalMedals - FrontMedals Photo - reverseMedals PhotoMedals reverseMemorialNewspaper cuttingVC Paperwork 1VC Paperwork Hi-resGCCAPRGREAT CENTENARY CHARITY AUCTION

POPPIES AT THE TOWER

The second Great Centenary Charity Auction press release is about an oil painting of the Poppies at the Tower by one of the two artists who created the real thing…

Poppies At The Tower - croppedPOPPIES AT THE TOWERPATPR

COIN AUCTION ALERT

This was chronologically the first of the press releases to go out, focussing on this Wednesday’s auction:

460

462

COIN AUCTION ALERTPRICoin Auction PR

An Important Press Release, A Successgul Auction and Some Other Stuff

An important press release, a brief mention of yesterday’s auction and some other stuff

Starting with the biggest news: The Great Centenary Charity Auction will now have its first instalment at The Prince of Wales Stand, Fakenham Racecourse on June 28th, sale commencing at 10AM. A full press release is reproduced below:

AUCTION FOR BLAST INJURY RESEARCH BOOSTED BY 100 OLD UNIFORM AND HEAD-DRESS DONATION

The Great Charity Auction for The Royal British Legion Centre for Blast Injury Studies at Imperial College London has received a valuable collection of uniforms and head-dresses. The collection, from an anonymous donor, includes uniforms from the Crimean War through to World War I and World War II, National Service and later. It covers Royal Navy,  British Army and Royal Air Force.

“This collection, added to the many uniforms, medals and militaria already received takes the number of lots to 600 and we have brought forward the auction date to June 28th” said the delighted auctioneer, Colonel David James. “We have also moved the venue to accommodate the large volume of lots to the Prince of Wales Stand at Fakenham Racecourse.”

“Viewing will be held on Saturday 27th June from 3pm to 7pm and from 8am to 11am on the morning of the auction” he added.

The auction will include live internet bidding worldwide on the-saleroom.com.

“We are pleased to announce that the-saleroom.com has joined the Eastern Daily Press and I-Post as sponsors.”

I-Post will, through The Royal British Legion collect and deliver cartons of donated items to Fakenham virtually free of charge from United Kingdom donors. Details are available from the auction website, www.greatcharity.org

Catalogues for the first Centenary Auction will be available from June 5th post free for a donation of £10.

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The original document and a full image gallery can be viewed here:

AUCTION FOR BLAST INJURY RESEARCH BOOSTED BY 100 LD UNIFORM AND HEAD Combo 1 Helmet ???????????????????????? ????????????????????????Yesterday’s auction at the Racecourse (a regular James and Sons affair) was overall very successful. A combination of a matchday brochure, team sheet and ticket from a Spurs v Chelsea match of the early 1900s (in which the legendary Vivian Woodward appeared for Chelsea) fetched a credulity-stretching £600. There were many other notable successes, fuelled by a substantial number of people registering for online bidding via http://www.the-saleroom.com

SDC18154One of my favourite Autistic Spectrum Condition related bloggers is Autism Mom, and one of her recent posts, which I have already tweeted to my followers I found particularly impressive:

http://blog.autism-mom.com/2015/01/dinosaurs-to-the-rescue

James and Sons – My Last Day at Work in 2014

An important press release and some high quality images.

My day at James and Sons started with putting out a press release about a significant development (see added media) and ended with imaging some cigarette cards.

My personal twitter following (@aspitweets) continues to grow at a satisfying rate. I have a special post in mind to usher in the new year but until then enjoy these…

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The social media version of the press release.
The social media version of the press release.

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