Preparing for James and Sons’ July Auction

An account of the PR work I have done for James and Sons upcoming auction.

INTRODUCTION

In amongst polishing off the last of the imaging (I only actually got some lots needing imaging this morning!) for next week’s auction (Monday, Tuesday, Wednesday, all three days at our shop), resolving queries and such like I have also put out a number of ‘Auction Alert’ emails and a couple of press releases (I did a general one on Tuesday, and then my boss wanted something specifically about some Norfolk postcards today, hence two). I am going to produce screenshots of all the emails and press releases, accompanied by links to original documents, and all images therein. 

THE PRESS RELEASES

On Tuesday I put out a general press release to local and regional media as follows:

Press Release

THREE DAY FAKENHAM AUCTION FEATURES MANY EXCELLENT ITEMS

4857465645635621094108145211071171

Then today I was required to come about with something about the Norfolk postcards:

NPPRNORFOLK POSTCARDS A FEATURE OF JAMES AND SONS UPCOMING THREE DAY AUCTIONpri1055-a1035-a10311053103510281037-d1034

THE EMAIL ALERTS

Given the item that was on the front cover of the printed catalogue, my first email alert went out to buyers of banknotes:

BanknotesCONFEDERATE BANKNOTES TO GO UNDER THE HAMMER AT FAKENHAM AUCTION108

Then I sent one out to buyers of cigarette and trade cards:

CCCIGARETTE AND TRADE CARDS A FEATURE OF OUR UPCOMING AUCTIONCig Card image

I also sent out a specific email to postcard buyers, but do not have that document at my disposal, so next comes the one I sent to stamp buyers:

StampsSTAMPS A MAJOR FEATURE OF JAMES JULY AUCTIONStamps montage

Finally, today I sent out an email alert to buyers of railwayana:

RailwayanaRAILWAYANA A FEATURE OF JAMES UPCOMING AUCTION1451

I finish this post with the full gallery for lot 1452, which featured in the composite image in the first press release:

14521452-a1452-b1452-c1452-d1452-e1452-f

 

Author: Thomas

I am branch secretary of NAS West Norfolk and #actuallyautistic (diagnosed 10 years ago at the comparatively advanced age of 31). I am a keen photographer, so that most of my own posts contain photos. I am a keen cricket fan and often write about that subject. I also focus a lot on politics and on nature.

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